Level 01
Campaign Build
From £4,995
One link, one campaign, one job: turn attention into emails.
What's includedBuilds and pricing
Every build here sits at one of three levels, and each level has already been built, shipped and put in front of real people. Find the one your problem needs, see what it has produced before, and see what it costs.
Level 01
From £4,995
One link, one campaign, one job: turn attention into emails.
What's includedLevel 02
From £9,995
Deep knowledge, a real conversation, and people sent to the right place.
What's includedLevel 03
Priced per project
A full product, months in the making, with several AIs and services working as one.
What's includedLevel 01 · Marketing and lead magnets
From £4,995
Marketing people ask to take part in.
A branded, single-link experience built around a campaign. Someone adds a selfie and gets back a picture of themselves in your world, with your branding on it and worth posting. To unlock it, they give you their email, and it goes straight into your automation.
PeakeFest’s zebra selfie generator was built at this level, and so were the Temple’s Gorgon Army battle cards and the Halloween vibe creator. The engine is proven. What you are paying for is your version of it: the scenes, the branding, the email gate and the follow-up, designed for your campaign.
How long Weeks, not months. Most of the time goes on the scenes, not the software.
Level 02 · Conversational AI for communities
From £9,995
A guide that knows everything you know.
A conversational AI built on a deep body of your own knowledge: your courses, your methodology, your events, your library, your help pages. It holds a proper conversation, works out what someone actually needs, and guides them to it. It is not built to make pictures. It is built to make your community easier to navigate and your expertise available when you are not.
MAVIS and the Graeae Sisters were built at this level. MAVIS lives inside ECHO, answers from its own documentation, shows her source and hands over to a human when she is out of her depth. The Graeae guide members of the Temple to the course, expert or event that will actually move them, as three sisters with one eye and a very particular set of rules.
How long Weeks to a few months. Most of it goes on the knowledge and the boundaries, not the code.
Level 03 · Multi-API software
Priced per project
Software that runs a business, not a campaign.
A complete piece of software: several AI models and outside services working together, user accounts, payments, dashboards and approval flows, and the architecture to hold it all up once people start relying on it. These builds take months, and they are scoped and quoted as projects because no two of them are alike.
ECHO was built at this level: a voice note goes in, and a fortnight of posts comes out in the founder’s own voice, ready to approve and schedule, with MAVIS built in to answer questions. ETCH, the image engine that keeps a person recognisable across every scene, is the next one.
How long Months. The first working version arrives sooner than you expect; getting from working to sellable is where the time goes.
Which level is yours
The boring answers
A complete, launched build at that level, not a deposit or a discovery phase. The price rises with scope: more scenes, more integrations, a bigger body of knowledge, more places it has to live.
You get a written quote against your actual scope before anything starts, and if your budget does not reach what you have described, you will hear that in the first conversation.
Because a platform is defined by what it connects to and who uses it, and those are different every time. A fixed price for an unknown shape of software is either padded or wrong.
It is scoped with you first, then quoted as a project, with the running costs modelled alongside it.
Hosting is typically tens of pounds a month. Anything with AI in it also carries a usage cost, paid to the AI provider, which is usually pennies per picture or conversation.
It is modelled against your real traffic before you commit, and capped or rate-limited in the software, so a busy day cannot become a surprise bill.
Yes, and it is often the right way round. The Temple runs both: the Gorgon Army battle cards are a Level 01 build that welcomes every new member, and the Graeae Sisters are a Level 02 build that guides them once they are in.
Starting smaller puts something in front of real people sooner, and what they ask for tells you what to build next.
You do: the code, the knowledge base, the prompts and the accounts, written into the agreement rather than implied. Hosting and services are set up in your name from the start, so leaving is never a negotiation.
Describe the problem rather than the specification. Working out which level it is, and what it should cost, is the first part of the job.