Builds and pricing

Three levels of build. Priced on the page.

Every build here sits at one of three levels, and each level has already been built, shipped and put in front of real people. Find the one your problem needs, see what it has produced before, and see what it costs.

Level 01

Campaign Build

From £4,995

One link, one campaign, one job: turn attention into emails.

What's included

Level 02

Assistant Build

From £9,995

Deep knowledge, a real conversation, and people sent to the right place.

What's included

Level 03

Platform Build

Priced per project

A full product, months in the making, with several AIs and services working as one.

What's included

Level 01 · Marketing and lead magnets

Campaign Build

From £4,995

Marketing people ask to take part in.

A branded, single-link experience built around a campaign. Someone adds a selfie and gets back a picture of themselves in your world, with your branding on it and worth posting. To unlock it, they give you their email, and it goes straight into your automation.

PeakeFest’s zebra selfie generator was built at this level, and so were the Temple’s Gorgon Army battle cards and the Halloween vibe creator. The engine is proven. What you are paying for is your version of it: the scenes, the branding, the email gate and the follow-up, designed for your campaign.

Three Gorgon Army battle cards made for Temple members, each showing the member in bronze armour with their own class, weapons, power stats and signature move.

Built for

  • Events and festivals, so every guest leaves with a picture worth posting
  • Launches and ticket drops, so every sale turns into a post
  • Lead magnets people actually want, in exchange for an email
  • Membership welcomes, with the new member’s own face on the card

What you get

  • A branded page on one link that works on any phone, with no app or account
  • Scenes designed with you and tested before launch, so you approve what people see
  • Your logo and artwork applied identically to every picture, never guessed by the AI
  • An email gate wired into your email platform, tagged by campaign
  • A bot check, rate limits and a daily spending cap you set
  • Selfies held for one picture and never stored

How long Weeks, not months. Most of the time goes on the scenes, not the software.

Built at this level

Level 02 · Conversational AI for communities

Assistant Build

From £9,995

A guide that knows everything you know.

A conversational AI built on a deep body of your own knowledge: your courses, your methodology, your events, your library, your help pages. It holds a proper conversation, works out what someone actually needs, and guides them to it. It is not built to make pictures. It is built to make your community easier to navigate and your expertise available when you are not.

MAVIS and the Graeae Sisters were built at this level. MAVIS lives inside ECHO, answers from its own documentation, shows her source and hands over to a human when she is out of her depth. The Graeae guide members of the Temple to the course, expert or event that will actually move them, as three sisters with one eye and a very particular set of rules.

Pemphredo, one of the Graeae Sisters, answering a Temple member who asked for help creating content, with all three sisters shown as selectable cards above the conversation.

Built for

  • Memberships and communities where the answer is in there and nobody can find it
  • Course libraries and catalogues too big to browse
  • Coaches whose methodology should be available without their time
  • Products whose support questions the documentation already answers

What you get

  • A knowledge base built from your material, which you own and can edit
  • A personality and voice written for your brand, with a written list of what it will not discuss
  • Answers bounded to your material, and an honest "I don’t know" when it isn’t there
  • Sources shown with answers, so anything it says can be checked
  • Built into your membership, product or site, or given its own branded space
  • Running costs modelled against your real traffic and rate-limited before launch

How long Weeks to a few months. Most of it goes on the knowledge and the boundaries, not the code.

Built at this level

Level 03 · Multi-API software

Platform Build

Priced per project

Software that runs a business, not a campaign.

A complete piece of software: several AI models and outside services working together, user accounts, payments, dashboards and approval flows, and the architecture to hold it all up once people start relying on it. These builds take months, and they are scoped and quoted as projects because no two of them are alike.

ECHO was built at this level: a voice note goes in, and a fortnight of posts comes out in the founder’s own voice, ready to approve and schedule, with MAVIS built in to answer questions. ETCH, the image engine that keeps a person recognisable across every scene, is the next one.

ECHO's output queue: ten generated pieces for Reels, TikTok, Threads, X, Instagram, LinkedIn and YouTube, each selectable, ready to add to drafts.

Built for

  • Founders turning a method or a service into a product people subscribe to
  • Businesses replacing a pile of tools with one system that fits how they work
  • Anything with accounts, payments and more than one AI inside it

What you get

  • Product strategy, positioning and pricing, not just the build
  • Architecture across multiple AI models and third-party APIs
  • Accounts, subscriptions and payments
  • Admin, approval and workflow screens
  • Hosting and service accounts set up in your name from day one
  • A launch, then iteration on what real users actually ask for

How long Months. The first working version arrives sooner than you expect; getting from working to sellable is where the time goes.

Built at this level

Which level is yours

Start from the problem, not the technology.

You want attention, shares and emails
Level 01, Campaign Build.One campaign, one link, a list that grows while people share it.
Your people keep asking questions your material already answers
Level 02, Assistant Build.A guide on top of what you know, available when you are not.
You want a product people log in to and pay for
Level 03, Platform Build.Scoped and priced as a project, because it is one.
You are not sure
That is normal.Working out which level it is happens in the first conversation, before anyone quotes you.

The boring answers

The questions a price list usually leaves open.

What does the "from" price get me?

A complete, launched build at that level, not a deposit or a discovery phase. The price rises with scope: more scenes, more integrations, a bigger body of knowledge, more places it has to live.

You get a written quote against your actual scope before anything starts, and if your budget does not reach what you have described, you will hear that in the first conversation.

Why is Level 03 priced per project?

Because a platform is defined by what it connects to and who uses it, and those are different every time. A fixed price for an unknown shape of software is either padded or wrong.

It is scoped with you first, then quoted as a project, with the running costs modelled alongside it.

What does it cost to run after launch?

Hosting is typically tens of pounds a month. Anything with AI in it also carries a usage cost, paid to the AI provider, which is usually pennies per picture or conversation.

It is modelled against your real traffic before you commit, and capped or rate-limited in the software, so a busy day cannot become a surprise bill.

Can we start at one level and add another later?

Yes, and it is often the right way round. The Temple runs both: the Gorgon Army battle cards are a Level 01 build that welcomes every new member, and the Graeae Sisters are a Level 02 build that guides them once they are in.

Starting smaller puts something in front of real people sooner, and what they ask for tells you what to build next.

Who owns what gets built?

You do: the code, the knowledge base, the prompts and the accounts, written into the agreement rather than implied. Hosting and services are set up in your name from the start, so leaving is never a negotiation.

Tell me what you are trying to build.

Describe the problem rather than the specification. Working out which level it is, and what it should cost, is the first part of the job.