Apps for coaches
Your methodology already works. It just needs somewhere to live.
Most coaches sell the same thing twice: the framework, and their time delivering it. Software separates the two — so the framework can reach people who will never afford the hours, and your hours can go to the clients who need them.
This is the page for coaches, consultants and course creators who have a method that works and are running out of ways to deliver it. You have the frameworks. You have the worksheets everyone photocopies. You have the questions you ask in the same order every time, because that order is the thing that gets results.
That is a product. It is just currently stored in your head, a slide deck and a folder of PDFs.
What that looks like once it is built
It is rarely a course platform. Those exist and are cheap. What clients actually pay for is the part of your delivery that is yours — the diagnostic, the sequence, the judgement about what comes next.
- Your intake questionnaire, turned into something that produces a real assessment instead of a score
- An AI trained on your methodology, so clients can ask it between sessions and get your answer rather than the internet’s
- The worksheets, as a tool that remembers what a client entered last month and shows them how far they have come
- A client portal that carries your programme, your language and your sequence — not a template with your logo on it
- The group programme you cannot scale, delivered as software so the cohort can be bigger than your calendar
Why this needs someone who understands the business, not just the build
A development agency will ask what screens you want. That is the wrong first question, and answering it produces a beautiful app nobody finishes onboarding into.
The right questions are about what happens when a client stalls in week three, which part of your method people actually pay for, and what you are willing to give away to sell the rest. Those are marketing questions, and they determine the software.
That is the whole difference here. Twenty years of launching things, and a studio whose own product — ECHO — was built by turning a framework used with clients by hand into the thing the software does. That is precisely this job, done for itself first.
The questions coaches actually ask
Said plainly, not on a call.
These are the four questions every coach opens with, so they are answered before you ask.
- Can AI learn my methodology?
- Yes — properly, if it is written down.The bottleneck is documentation, not technology. If your method exists as frameworks, examples and rules, it can be delivered by software. If it only exists as instinct, the first piece of work is getting it out of your head.
- What does it cost?
- From around £4,000.An AI trained on your methodology, or a focused client tool, sits at the lower end. A full client portal with programme delivery and payments is nearer £10,000.
- Do I leave Kajabi?
- Usually not.Keep the platform for what it is good at — hosting videos, taking payments — and build the part that is actually yours. Custom software and a course platform coexist perfectly well.
- Who owns the method?
- You do. All of it.Your framework, the code, the data and any prompts written from your material. Nothing about it is reused for anyone else.
The evidence
A paid community, a library nobody could navigate, and the assistant built to fix it.
The boring answers
Asked and answered, without the discovery call.
Can I turn my coaching programme into an app?
Yes, and the useful version is rarely a video platform. What gets built is the part of your delivery that is yours: the diagnostic, the sequence, the decisions about what a client does next.
The best first step is to name the single thing you repeat in every client session. That is almost always where the software is.
Can AI learn my methodology?
Yes, if it is written down. Your frameworks, your worked examples, your rules and your language become the material the assistant answers from, and it answers from nothing else.
Where a method only lives as instinct, the first part of the work is extracting it — which coaches usually find valuable on its own, entirely separately from the software.
Do I need to leave Kajabi, Teachable or Circle?
Almost never. Those platforms are good at hosting video and taking payments, and rebuilding that is a waste of your money.
What they are bad at is anything specific to how you work. That is the part worth building, and it sits alongside the platform rather than replacing it.
How much does a coaching app cost?
An AI trained on your methodology, or a single focused client tool, starts around £4,000. A client portal that delivers a full programme with payments is nearer £10,000.
There is also a Co-Build Day at £2,000–£6,000 if what you need is to get one working piece built and see it before committing to a project.
What if my clients are not technical?
Then the software has to be simpler than you think and better explained than you expect, and that is a design brief rather than an obstacle.
It is also the reason the first question here is about your clients rather than your feature list. A tool your clients will not open is worth nothing, however well built.
Tell me what you are trying to build.
Describe the problem rather than the specification. Working out what it actually needs to be is the first part of the job.