Feral Bot — Live
Link pages are old and dusty. So I built this instead.
A link-in-bio page is a list of doors with no signage on any of them. Feral Bot replaces one with a conversation: it asks a visitor what they came for and routes them to the right offer, in character, in brand.
What it is
Feral Bot is the front door of a business, in the place a link-in-bio page would normally sit. A visitor arrives from social media and, instead of a stack of identical buttons, meets something that asks what they are after.
Three ways in — know what you need, show me the money, or turn the whole thing feral — then a conversation that ends on a specific offer card rather than a shrug. It carries the brand’s own voice, its own visual world, and a visual state that escalates when the conversation does.
Behind it, every conversation is logged with personal detail stripped out, and a digest lands by email each month. What visitors actually ask turns out to be the most useful marketing research the business has.
Why it was built
A link page treats every visitor as identical and every offer as equally relevant. A new follower who has never heard of you and a warm buyer ready to spend see the same eleven buttons, and both of them pick wrong or pick nothing.
The tool was also doing nothing for the brand. A generic list page is a rented room — it looks like everyone else’s, and it tells a visitor nothing about who they have just arrived at.
So it was rebuilt as the thing a link page is pretending to be: a shop assistant. Ask what they want, know the catalogue, point at the right shelf, and be worth the visit even if they buy nothing.
What’s inside
The product itself.
Drag or scroll Swipe
Three paths in, so the conversation starts with intent rather than a blank prompt. The line at the top — link pages are old and dusty, so I built this instead — is the brief for the whole build.
The brand’s voice, not a chatbot’s. It does not answer the first thing it is asked — it narrows the question until there is something real to recommend against.
Feral Mode: the interface itself changes state, and so does the register. The most-clicked button on the page, which tells you something.
How it was built
Strategy, product, build, launch.
Strategy
The job was never "add a chatbot". It was to stop losing warm traffic at the front door. That reframing set the success measure — visitors reaching a specific offer — and ruled out most of what a chatbot is usually asked to do.
The persona
A system prompt built from the brand’s actual voice, with hard rules attached: how it speaks, what it will not discuss, how it handles a retired offer, and when it stops being charming and routes someone onward.
The catalogue
Every offer structured as data — what it is, who it suits, what it is not for. The bot emits a marker and the page renders the matching card, which means recommendations are always real products and the design of the card is not left to a language model.
Build and launch
Node and Express, the Claude API, a hand-built front end with a custom particle field and a portrait that belongs to the brand. Deployed, embedded into the existing site, and logging every conversation — scrubbed of personal detail — to a monthly digest.
The outcome
What it did.
Feral Bot is live and taking traffic, embedded into the business’s existing pages, with the conversation log running into a monthly email.
The unexpected return was the research. A link page tells you what people clicked. A conversation tells you what they wanted and could not find — including the offers people keep asking for that do not exist yet.
Visit Feral Empire HQ, the link page rebuilt as a conversation
Questions
What people ask about Feral Bot.
What can replace a Linktree page?
Anything that treats a visitor as a person with an intent rather than a click on a list. Feral Bot replaced one with a conversation that asks what someone came for and routes them to the matching offer.
The practical gain is twofold: warm traffic stops bouncing off a wall of identical buttons, and the page finally looks like the brand instead of like every other link page.
Can a chatbot recommend my actual products?
It should only ever recommend your actual products. Feral Bot works from a structured catalogue of real offers — what each one is, who it suits, and who it is not for — and surfaces them as cards the page renders itself.
A bot answering from general knowledge instead of a catalogue will eventually invent a product you do not sell, and it will do it confidently. The catalogue is what makes it safe to point at the public.
Where does a bot like this live — do I need a new website?
No. It runs as its own small application and embeds into pages you already have, so nothing existing needs rebuilding and you can put it wherever the traffic actually lands.
It also means it is yours and it travels. Change website platform and the bot comes with you.