01
VIP Co-Build Day
£2k – £6k
One day, me and you, your system architected and the build started. The right answer when you need to see the thing working before you commission a project.
Start a conversationWork with me
I build the system. My brain comes installed.
You have the idea. You do not need to know whether it is an app, AI, or software. That is my job. You bring the idea. I engineer the system.
Almost everyone who gets in touch opens the same way: an apology for not knowing the right words. It is genuinely not needed. Working out whether the answer is a web app, a piece of AI, a SaaS product or something a great deal smaller than you feared is the first part of the work, and it happens before anyone quotes you.
Anyone can build you an app now. AI made building cheap — and made judgement expensive. What you are buying here is not code. It is twenty years of knowing what your audience will actually use, what it should cost, how to launch it, and how to make it sell.
The moat is simpler than that, though. I understand why you are building the thing in the first place. A development agency will build what you asked for, beautifully, and never once ask whether it was the right thing to ask for.
I have also done it with my own money on the line, which is a different thing from doing it with someone else’s. ECHO is mine — conceived, positioned, built and sold by the same person who is offering to do it for you.
Three ways in
Pick the altitude that fits.
02
Done-For-You Build
From £4k
Your app, built and launched. Strategy, product, positioning, the lot — and you own every line of it.
Start a conversation03
Advisory Retainer
Monthly
My brain on your business, ongoing. For founders who have the build and need the judgement around it.
Start a conversation
The boring answers
The questions everyone else makes you book a call to ask.
Money, time, ownership and what happens if it goes wrong. Nobody puts these on a website, which is exactly why they are on this one.
Money and time
What does it actually cost?
A VIP Co-Build Day is £2,000–£6,000, depending on how much gets built on the day.
A done-for-you build starts at £4,000 for a focused tool that does one job properly. A sellable product with payments and several connected workflows is nearer £10,000. A platform with subscriptions, an AI engine and integrations into what you already run starts around £30,000.
Advisory is monthly and quoted against what you actually need, not a tier.
If your budget does not reach the thing you have described, you will be told that in the first conversation rather than three weeks into a proposal.
How long does it take?
A focused tool is weeks. A sellable product is a few months. A platform is longer, and it does not go faster if you add people to it.
The honest shape of every build: the first working version arrives sooner than you expect, and the distance between working and sellable is where the time actually goes. Anyone quoting you a fortnight for a product with accounts and payments is quoting for the first half and hoping you will not notice the second.
And the rest of it
What will it cost me every month after launch?
Hosting and a database for an early-stage product are typically £20–£50 a month. Some products need more; you will know which before you commit.
Anything with AI in it also carries a usage cost, paid to the AI provider, which scales with how much people use it. It is usually pennies per action. It is modelled against realistic traffic before the build starts, and rate-limited in the software so a strange day cannot produce a strange bill.
Nobody should discover their running costs in arrears. If a quote does not mention them, ask.
What happens if we part ways?
You leave with everything, and it is set up so that leaving is easy from day one rather than negotiated at the end.
The hosting, database and service accounts are created in your name and on your card, not mine. The code lives in a repository you own. The documentation explains how it runs. Any prompts written from your material go with you, because they are yours.
Practically: another developer should be able to pick it up without needing to speak to me. That is the test, and it is designed for from the start.
Can we start small and add to it later?
Yes, and it is usually what I will suggest. Build the one thing that proves people want it, put it in front of real users, then extend it with what they actually ask for rather than what was guessed at the start.
Building the full vision first is how budgets disappear into features nobody opens. It also delays the only feedback that matters.
Do I need iPhone and Android apps, or a web app first?
A web app first, almost every time. It opens in a browser, works on every phone, needs no download or app store approval, and ships a fix the moment it is ready.
Native apps earn their cost when you genuinely need push notifications, offline use or the phone’s hardware. Most businesses do not, and paying to sit in an app store nobody browses is an expensive way to feel legitimate.
The full ECHO story, numbers and all, lives here on its case study →
How it works
You get the whole machine, not a handover.
Most builds hand you something that works and leave you to figure out the rest — the positioning, the pricing, the launch, the reason anyone should care.
Here the strategy and the build are the same conversation, because they are the same person. Nothing gets lost in the gap between them, because there is not one.
The calendar opens to a handful of clients per quarter.
Tell me what you are building.